strategic impact through connected people

Nous avons le plaisir de vous convier à un atelier de travail

La nouvelle mobilité, la révolution dans la poche:
Quels enjeux pour les individus, l’entreprise, le travail ?

Le passage par le “téléphone mobile plateforme”, IPhone ou autre Googlephone, pour se former,
s’informer, communiquer, échanger, travailler, réseauter, se cultiver, etc. devient évident.

Vendredi 20/11/09

Cercle France Amériques
9 Avenue Franklin Roosevelt
75008 PARIS
De 8h30 à 10h30

Avec la présence de trois spécialistes:

• Pierre Morlière qui travaille depuis de nombreuses années sur l’impact concret politique,
• économique et sociologique des technologies de l’information sur la vie en société et en particulier dans la relation au travail.
• Frédéric Soussin qui est un consultant Web & TIC pionnier des micro-formations sur iPhone
• Yann Lechelle, PDG de Sens Digital qui est spécialisé dans le développement des applications pour l’iPhone.

et de Dominique Turcq, Président de l’Institut Boostzone

La participation, limitée à 20 participants, est strictement sur demande acceptée auprès de maryline.gerlach@boostzone.fr

Tarif membre 70 euros et tarif
non membre 100 euros

Tags: enterprise 2.0, iphone, mobilité, smartphone, wow

Granted that we hear about all the frustration, the rejections, the waiting game, etc…

But considering the 65k apps approved in the last year or so, I cannot help but think Apple is doing an outstanding job. Across the more than handful applications I have personally submitted or been involved with, all interactions with the app review team have been professional and even friendly.

One may argue that the process is overkill and unduly lengthy, however, I find comfort in knowing that Apple is both raising the bar by making sure developers stick to the “minimum standard” guidelines which ensures a fairly consistent common base for the end users, both in terms of UI and in terms of security. Not having this scrutiny would most certainly render the iPhone experience both very buggy and very unsafe for my end users (and therefore jeopardize my prospect base & target audience).

Moreover, this process has taught and forced me to include “best practice” in our iPhone app developments. I have had some “silly” rejections at first, such as lack of end-user warning in case the app was used in airplane mode: clearly, why would I need to notify the end user that the app is not managing to connect because they are in airplane mode; end-users should know better since they triggered the airplane mode in the first place!!! Well, Apple tells you in section X.Y.Z that you should take care of that. Of course, I had not digested the entire guidelines document, so I had failed to include this level of feedback, and learnt the hard way. And after thinking about it, Apple is right to make sure my end users are told why my app is not functioning; a simple reminder will educate the end-user and ensure a better experience both of the iPhone and my app, and vice-versa.

Moreover, I’ve included this “warning message” in all subsequent apps; and the review team has never bothered me with this again, and rightly so. I’ve therefore built into my practice, by force, a better experience going forward. And Apple has made sure that we, the developer community, do so going forward. Yes, Apple has a few tricks to teach seasoned developers!

Long story short: the approval process is quite a daunting task, and I’m sure Apple has invested quite a lot of resources into it already. Recent interventions by Phil Schiller show that they are listening, and care about improving the process. Curious to see how this pans out in other app store initiatives, and eagerly waiting to see how the Android community will manage this, with possibly even more pressure…

There is room for immediate improvement for sure: lack of transparency between submission and expected release date (often: ASAP), and feedback rounds are sequential (the review team will not give us a wash list, but instead give us each pain point one at a time, forcing us to go through week-long iteration cycles). I feel for those that are waiting for a very long time - though I would never wait sitting idle, and instead would email Apple with additional info about the app, it’s intent, it’s way of working, etc… my waiting time has been at best 4 days, and at most 13 days; and 4 days is already frustrating. I agree that Apple should be more transparent about where they are at, even if it’s just to say: “5 more days until processing (position : 250 in the queue)”, or “pending escalation (reason: not sure about privacy)”, etc… That would help tremendously.

I am confident Apple will fix and improve this process going forward.

Meanwhile, I am proud to say that we released the @appsfire iPhone app (http://appsfire.com/4iPhone) in one go (no iteration with the review team), with a 13 day span between submission and approval (slightly below the current “average waiting time”). With regards to Apple, I am sure the track record with them, the experience and understanding of how Apple caters to its consumer world helps optimizing all of this. Again, hats off and keep up the excellent work Apple. The expectations are high and that’s a good thing.

Yann.

Tags: app, Appsfire, appstore, iphone, review

RT @appsfire: try it: the fastest way to create an iPhone App short link: http://Appsfire.com/itunes/MyAPP video: http://bit.ly/16qhng

Tags: Appsfire, discovery, iphone

Nice video on our last iPhone SDK training in Paris (in French mostyl): http://tr.im/wfKd Next training coming up in the Fall!

Tags: iphone, sdk, training

RT @appsfire: soon you ll be able to do this from your iPhone with Appsfire http://bit.ly/3pBefT
[video]

Tags: Appsfire, discovery, iphone

Discover @AppsFire a new way to share your iPhone apps with friends http://is.gd/1jcUv

Tags: Appsfire, discovery, iphone

CP IAAF

The INSEAD Alumni Association France releases it Communiqué de Presse concerning their dedicated iPhone app, possibly a premiere in the business school market.

Tags: app, iaaf, insead, iphone

A business school classmates of mine recently spotted my involvement with iPhone software development on LinkedIn. He asked me if I knew about the Livescribe pen and whether I knew how to synchronize it with the iPhone…

I don’t really like it when my answer to a question involving the iPhone or technology yields a double NO.

I’m always on the lookout for new gadgets, especially the ones that help me reconcile the physical and digital world, or simply help boost productivity… It took me just a few clicks to realize the Livescribe was one instance of the ANOTO technology, something that I had been tracking loosely since its inception, but without being totally convinced: a way to turn pen strokes into digital equivalent using special dotted paper.

My friend’s enthusiasm and immediate need gave me some doubts though, and perhaps correlated with the burdening weight of my 3 kg MacBook Pro that I lug around everyday with me, I decided to give the Livescribe a go, and ordered a set from a UK distributor (watch out for shipping costs with the notebooks!!!).

Unpacking the device, I found that some things were still not quite right nor ready for mass adoption: no wireless synchronization, pen slightly too large and perhaps “fragile”… however, the overall package and experience turned me into an instant convert even though I usually don’t use pen & paper:

• pretty good Mac OS X integration
• availability of an SDK (I’ll get to it later - useful for me to explore the challenge that my friend unknowingly bestowed upon me!)
• pretty solid pen after all
• great way to record written notes & contextual sounds at the same time (unexpected & quite dazzling)
• impressive penlet possibilities (playing the piano on paper!) though not immediately accessible/trivial

I started using the pen on a daily basis, taking notes instead of depending on memory or the laptop, a 17 inch version that is not welcome in all situations…

This is my roundabout way to say that I recommend this gadget, especially if you’re an hybrid like me: technologist at heart, but all too aware that the current state of technology is disruptive and not necessarily adequate.

Now, how did I respond to my friend re: the iPhone synchonization? Watch this space for part II…

Yann.
May 2009

Tags: iphone, livescribe, productivity

SensDIGITAL a le plaisir de vous proposer sa deuxième formation complète et intensive iPhone SDK à Paris, du 29 juin au 3 juillet 2009.

FORMULAIRE DE PRE-INSCRIPTION CI-DESSOUS

Au programme:

• Formation complète de 5 jours: A la fin du 2ème jour, les élèves auront acquis des notions fondamentales leur permettant de développer leur propres applications non-complexes sur iPhone. A la fin de la formation, les élèves auront acquis des connaissances profondes sur toutes les fonctions avancées de l’iPhone: géolocalisation, graphismes et animation 2D & 3D, son, bases de données, connections réseaux…
• Sur demande: n’hésitez pas à nous contacter si vous désirez un autre format. Nous serons peut-être en mesure de vous accomoder si il reste de la place.
   

Tarifs:

Formation complète de 5 jours: €2850

tarifs Hors Taxe (TVA de 19.6% applicable)
Si vous êtes employé d’une société de droit français, alors cette formation peut rentrer dans le cadre de votre D.I.F. (Droit Individuel à la Formation). SensDIGITAL est en cours d’immatriculation en tant qu’organisme de formation.

Pré-requis:

La formation ainsi que les supports écrits seront en Anglais. Les élèves doivent avoir une bonne maîtrise de l’Anglais technique (écoute et lecture). Une assistance de traduction en français, italien et espagol pourra être offerte ponctuellement en cas de difficulté. En tout état de cause, la formation sera très appliquée et chaque élève recevra une attention spéciale en raison de la petite taille de la classe.

Pour la formation sur 5 jours, jes élèves doivent avoir des notions approfondies de la programmation orientée objets, mais ne nécessitent pas d’avoir une expertise Mac OS X ou iPhone.

Programme:

Début du programme complet sur 5 jours:

• Lundi: L’appareil. Premier projet iPhone. Structure d’une application. Xcode et Interface Builder. Classes et système de messaging. Protocoles. Categories. Allocation mémoire. Delegation. Mecanisme MVC. Mecanisme Action-target. Chaine d’événements. Modèle Key-value.
• Mardi: Core Location. View controllers. Table views.
• Mercredi: Webkit. Gestion des événements + multi-touch. Gestion de l’orientation de l’appareil. Alertes utilisateurs. Proximity sensor. Selection/prise de photos. Accéléromètre. Alertes mémoires. Core Animation.
• Jeudi: View Transitions. Core Graphics. OpenGL ES. Core Audio.
• Vendredi: Intégration Sqlite. Services Web. Carnet d’Adresses. Preferences. Réseau & Bonjour.

Formateur:

Geppy Parziale

Dr. Geppy Parziale (INVASIVE CODE) est ingénieur en électronique spécialisé dans le traitement de l’image. Il a plus de 15 ans d’expérience en développement Mac dont 8 ans de Cocoa/Objective-C. Il a développé des algorithmes de reconnaissance de visages et d’empruntes digitales, ainsi que des solutions complètes pour des acteurs majeurs de l’industrie biométrique.

Geppy est un spécialiste Mac OS X qui maîtrise parfaitement Objective-C et Cocoa. Ses spécialités sont Core Image, Core Animation, Core Graphics, Image Kit, XCode, Interface Builder, Instruments ainsi que la programmation multi-thread. Il développe maintenant sur la plateforme iPhone et maitrise le SDK et UIKit. Il enseigne par ailleurs le développement sur iPhone à travers le monde, et offre ses services de consultant àde nombreuses sociétés high-tech.

Geppy enseigne en anglais, italien ou espagnol selon l’audience (aide ponctuelle de traduction en français disponible dans cette formation à Paris).

Logistique:

Le petit déjeuner et le déjeuner sont proposés chaque jour de la formation, ainsi que des boissons fraiches à volonté. En ce qui concerne l’hébergement, merci de nous contacter si vous avez besoin d’assistance.

Les horaires précis vous seront communiqués prochainement. Nous nous réservons le droit d’annuler la formation si le nombre de pré-inscriptions est trop faible.

Lieu de la formation: La Cantine, 151 rue Montmartre, 12 galerie Montmartre, 75002 Paris.

Si vous êtes intéressé par la formation, merci de remplir le formulaire de pré-inscription ci-dessous. Celui-ci ne vous engage pas définitivement, mais permet de réserver votre place. Dépêchez-vous, il n’y a que 9 places disponibles!

cforms contact form by delicious:days

Tags: iphone, la cantine, sdk, training

SensDIGITAL is proud to bring you its second full-fledged and intensive iPhone SDK training course to Paris, from June 29th to July 3rd 2009.

PRE-REGISTRATION FORM BELOW

Two training levels:

• Complete 5-days training: students must have strong notions of object oriented programming, but do not need actual Mac OS X or iPhone experience. By the end of day 2, students will have acquired basic notions allowing them to start developing their own non-complex iPhone applications. By the end of day 5, students will have acquired in-depth notions of all advanced features of the iPhone: geolocalization, 2D & 3D graphics, sound, database, networking…
• Special request: please contact us if you would like us to consider a different format or permutation. We may be able to accomodate special requests.

Pricing:

5-days complete track: €2850

prices are listed Hors Taxe (19.6% VAT excluded)
If you are employed in France, please inquire about your D.I.F. (Droit Individuel à la Formation).

Requirements:

The course will be taught in English. Written material will also be in English. Students are expected to be fairly fluent reading & understanding English. French/Italian/Spanish assistance will be available from time to time to clarify issues. In any case, the course will be very applied and each student will receive special attention.

Training Program:

About the instructor:

Geppy Parziale

Dr. Geppy Parziale (INVASIVE CODE) is an electronic engineer specialized in computer vision and digital image processing. He has more than 15 years of experience in Mac programming including 8 years of Cocoa/Objective-C. In the past, he has developed fingerprint and face recognition algorithms as well as solutions for some leading companies in the biometric market.

Geppy is a Mac OS X specialist very fluent in Objective-C and Cocoa. His specialities are Core Image, Core Animation, Core Graphics, Image Kit, XCode, Interface Builder, Instruments and Multi-threading programming. He currently develops on the iPhone platform and masters the iPhone SDK and UIKit. He also teaches iPhone development classes worldwide and provides consulting for many high-tech companies.

Geppy delivers his courses in English, Italian or Spanish depending on the audience (contextual help in French will be available in the Paris sessions).

Logistics:

Breakfast and lunch will be provided each day, along with various sources of caffeine. We will assist you to find local accomodation if you need.

Final timetables will be provided shortly. We reserve the right to cancel the course in case of low pre-registrations.

The training will take place at La Cantine, 151 rue Montmartre, 12 galerie Montmartre, 75002 Paris.

If you are interested to reserve your seat, please fill-in the non-binding pre-registration form below.
Hurry, there are only 9 seats available!

cforms contact form by delicious:days

Tags: iphone, sdk, training