INSEAD releases a case study entitled “ETHERYL S.A.S. - Growth Paths for a Lifestyle Venture“, a joint effort by Filipe Santos (Assistant Professor of Entrepreneurship) and Yann Lechelle. The case is used each semester in the New Business Venture MBA elective class to illustrate the many strategic and financial options that a “lifestyle” entrepreneur faces after having initially bootstrapped a commercially viable business (in contrast with a “leveraged” entrepreneur that “simply” needs to grow the business to show return to his investors).