strategic impact through connected people

Nous avons le plaisir de vous convier à un atelier de travail

La nouvelle mobilité, la révolution dans la poche:
Quels enjeux pour les individus, l’entreprise, le travail ?

Le passage par le “téléphone mobile plateforme”, IPhone ou autre Googlephone, pour se former,
s’informer, communiquer, échanger, travailler, réseauter, se cultiver, etc. devient évident.

Vendredi 20/11/09

Cercle France Amériques
9 Avenue Franklin Roosevelt
75008 PARIS
De 8h30 à 10h30

Avec la présence de trois spécialistes:

• Pierre Morlière qui travaille depuis de nombreuses années sur l’impact concret politique,
• économique et sociologique des technologies de l’information sur la vie en société et en particulier dans la relation au travail.
• Frédéric Soussin qui est un consultant Web & TIC pionnier des micro-formations sur iPhone
• Yann Lechelle, PDG de Sens Digital qui est spécialisé dans le développement des applications pour l’iPhone.

et de Dominique Turcq, Président de l’Institut Boostzone

La participation, limitée à 20 participants, est strictement sur demande acceptée auprès de maryline.gerlach@boostzone.fr

Tarif membre 70 euros et tarif
non membre 100 euros

Tags: enterprise 2.0, iphone, mobilité, smartphone, wow

EmprendedoresTV & INSEAD asked me to volunteer my thoughts on entrepreneurship in the following video.

Here is the direct link if the inline video does not display.

Tags: entrepreneurship bootstrapping insead

strategic impact through connected people

Nous avons le plaisir de vous convier à un atelier de travail

Les nouveaux usages collaboratifs en entreprise

Quels besoins des utilisateurs? Quelles implications pour les outils?

Vendredi 18/09/09

Cercle France Amériques
9 Avenue Franklin Roosevelt
75008 PARIS
De 8h30 à 10h30

L’atelier sera animé par:

Walfa Chouki, responsable de l’effort Networks and Communities  de Alstom Université

Shota Ishii, PDG de Etheryl

Dominique Turcq, Président de l’Institut Boostzone

Pourquoi devrais-je assister?

- Feedback et partage des expériences réelles des autres participants

- Découvrir quels outils sont utilisés et comment ils sont valorisés

- Faire un benchmark de vos usages des outils collaboratifs

Qui devrait assister?

- Utilisateurs et pratiquants des outils collaboratifs en entreprise

La participation, limitée à 20 participants, est strictement sur demande acceptée auprès de maryline.gerlach@boostzone.fr

Tarif membre 70 euros et tarif
non membre 100 euros

Tags: BOOSTZONE, collaboration, enterprise 2.0, ncm

Granted that we hear about all the frustration, the rejections, the waiting game, etc…

But considering the 65k apps approved in the last year or so, I cannot help but think Apple is doing an outstanding job. Across the more than handful applications I have personally submitted or been involved with, all interactions with the app review team have been professional and even friendly.

One may argue that the process is overkill and unduly lengthy, however, I find comfort in knowing that Apple is both raising the bar by making sure developers stick to the “minimum standard” guidelines which ensures a fairly consistent common base for the end users, both in terms of UI and in terms of security. Not having this scrutiny would most certainly render the iPhone experience both very buggy and very unsafe for my end users (and therefore jeopardize my prospect base & target audience).

Moreover, this process has taught and forced me to include “best practice” in our iPhone app developments. I have had some “silly” rejections at first, such as lack of end-user warning in case the app was used in airplane mode: clearly, why would I need to notify the end user that the app is not managing to connect because they are in airplane mode; end-users should know better since they triggered the airplane mode in the first place!!! Well, Apple tells you in section X.Y.Z that you should take care of that. Of course, I had not digested the entire guidelines document, so I had failed to include this level of feedback, and learnt the hard way. And after thinking about it, Apple is right to make sure my end users are told why my app is not functioning; a simple reminder will educate the end-user and ensure a better experience both of the iPhone and my app, and vice-versa.

Moreover, I’ve included this “warning message” in all subsequent apps; and the review team has never bothered me with this again, and rightly so. I’ve therefore built into my practice, by force, a better experience going forward. And Apple has made sure that we, the developer community, do so going forward. Yes, Apple has a few tricks to teach seasoned developers!

Long story short: the approval process is quite a daunting task, and I’m sure Apple has invested quite a lot of resources into it already. Recent interventions by Phil Schiller show that they are listening, and care about improving the process. Curious to see how this pans out in other app store initiatives, and eagerly waiting to see how the Android community will manage this, with possibly even more pressure…

There is room for immediate improvement for sure: lack of transparency between submission and expected release date (often: ASAP), and feedback rounds are sequential (the review team will not give us a wash list, but instead give us each pain point one at a time, forcing us to go through week-long iteration cycles). I feel for those that are waiting for a very long time - though I would never wait sitting idle, and instead would email Apple with additional info about the app, it’s intent, it’s way of working, etc… my waiting time has been at best 4 days, and at most 13 days; and 4 days is already frustrating. I agree that Apple should be more transparent about where they are at, even if it’s just to say: “5 more days until processing (position : 250 in the queue)”, or “pending escalation (reason: not sure about privacy)”, etc… That would help tremendously.

I am confident Apple will fix and improve this process going forward.

Meanwhile, I am proud to say that we released the @appsfire iPhone app (http://appsfire.com/4iPhone) in one go (no iteration with the review team), with a 13 day span between submission and approval (slightly below the current “average waiting time”). With regards to Apple, I am sure the track record with them, the experience and understanding of how Apple caters to its consumer world helps optimizing all of this. Again, hats off and keep up the excellent work Apple. The expectations are high and that’s a good thing.

Yann.

Tags: app, Appsfire, appstore, iphone, review

RT @appsfire: try it: the fastest way to create an iPhone App short link: http://Appsfire.com/itunes/MyAPP video: http://bit.ly/16qhng

Tags: Appsfire, discovery, iphone

Nice video on our last iPhone SDK training in Paris (in French mostyl): http://tr.im/wfKd Next training coming up in the Fall!

Tags: iphone, sdk, training

http://twitpic.com/cun82 just published the @appsfire iPhone app…

RT @appsfire: soon you ll be able to do this from your iPhone with Appsfire http://bit.ly/3pBefT
[video]

Tags: Appsfire, discovery, iphone

Discover @AppsFire a new way to share your iPhone apps with friends http://is.gd/1jcUv

Tags: Appsfire, discovery, iphone

CP IAAF

The INSEAD Alumni Association France releases it Communiqué de Presse concerning their dedicated iPhone app, possibly a premiere in the business school market.

Tags: app, iaaf, insead, iphone